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If you don’t know about DEATHTRAP yet, you’re rubbish at the internet.
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Welcome to DEATHTRAP.
My new project came to life this evening with the release of a limited launch capsule of garments & collectibles and a supporting lookbook, shot by my homie Tyler (@youngheartsco) over in NYC.
Check it out for yourself: www.deathtrap.co
In Death We Trust // @DeathtrapCo
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Now we’re here. Or at least, not quite at the bottom anymore.
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We’ve been scheming on the low, working on a new side-project; DEATHTRAP.
The brand will be launching in August, with a small capsule of clothing & collectibles. It would mean the world if you could go like the Facebook page and/or follow @DeathtrapCo on Instagram & Twitter.
In Death We Trust // www.deathtrap.co
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No one man should have all that power.
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'Championships aren't won by how many fans you have sat in the stands watching. It's about how many MVP's you have sat on your bench. It's about the strength of your team on the field.'
And that’s exactly how I look at the importance of social media in relation launching or building a brand.
Sure, having thousands of followers is a great place to start in terms of exposure (if they are real followers, of course) but in the long run, if you don’t have the team to create the product that all of those potential customers are waiting for - they are just a number.
It’s the carefully selected group of individuals that you have brought together that will determine the success of your brand as a whole. Working out the right balance of skills, attitude & performance to create the perfect dynamic for your company is an art in itself and it shouldn’t be taken lightly.
People rush into releasing a product or launching brand these days because it’s seen as ‘easy’. You just set up a Facebook, Twitter, Instagram & Bigcartel and that’s it, right? You’ve ‘founded’ a company. ‘Established Since 2014’. You haven’t established anything yet, mate. Trust me.
There is no rush to get your brand off the ground. I know it’s exciting, but nothing is more detrimental to the launch of a company than a premature launch. It’s kinda like blowing your load within 5 seconds and disappointing your potential future ex-wife. Be patient, keep your cool. Hype is worthless unless you can translate it into action.
If you’re serious about what you’re trying to create, take the time to perfect it before you unveil it to the public. Put your team together, no matter how big or small, and work on your idea together until you can’t improve it any further. Keep going until your brains melt out and your fingers start bleeding. Then, in due course, raise the curtain.
First impressions are everything. It’s harder to win back consumers than it is to attract them in the first place. Do not waste your clean canvas. If you don’t have everything in place to begin with, you can set back the growth of your brand by years. Ain’t nobody got time for that. Plan every little detail from the ground up.
If your team are scoring touchdowns from Day 1, it doesn’t matter if there’s only one fan there to watch the game. The word will spread like wildfire, and in time your stadium will be full with real fans; real people who are as excited and inspired by your brand as you are. You want people to feel like a part of the ride. Fairweather fans can disappear as easily as they came. You want lifers supporting your team.
I guess what I’m trying to say is, if you’re not offering a new idea or a product that can truly rival what already exists - think again. Go back to the training ground and keep drawing up plays until you have a winner. Don’t worry about playing the numbers game; the follower count, the retweets, the shares & the likes. It’s not a true or accurate measure of a successful brand. It may certainly be an indicator of potential reach, but there are far more important things to take care of first.
These are just a few things to take into consideration if you intend to build a successful, worthwhile brand. Unless you don’t mind playing in the minor leagues forever, of course.
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We were recently commissioned to rebrand Lower Than Atlantis ahead of their upcoming album release on Sony Music Entertainment. The new logotype went live this week, coinciding with the beginning of the album press campaign.
Their new single ‘Here We Go’ premiered on BBC Radio 1 earlier this evening as Zane Lowe’s ‘Hottest Record In The World’ with the accompanying video premiering on YouTube via the band’s Facebook page.
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I brewed up some street-style lettering for the indcsn x The Daily Street mug set.
Photo: Giles Smith
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Hello, sports fans! Here’s a bunch of athletic-themed pieces I completed this week.
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